On course for success
Since 2011, “my-cardictionary.com” has been a detailed information platform aimed at motorists who want to know more about the components of a modern vehicle. Modern vehicles offer maximum driving pleasure and safety, while at the same time they consist of numerous parts and components that function reliably and durably in perfect coordination. In our car lexicon, we therefore offer a deeper insight into the technology of the modern motor vehicle, with a special focus on the target group-relevant topics of safety, value retention and environmental protection.
Currently, an average of about 10,000 visitors a day use this comprehensive and well-founded information offer. Thanks to the continuous growth in reach over the last few years, we now reach more than three and a half million visitors a year.
Our Target: Raising the Quality Awareness of Motorists
The overarching goal, also in cooperation with the partner initiative "Quality is added value", is to raise motorists' basic quality awareness - on the one hand with regard to the quality of spare parts to be installed, but also with regard to the high service quality of independent garages.
These are specifically addressed through the "Qualität ist Mehrwert” initiative.
In addition to the technical articles in the encyclopaedia section, it is precisely these messages that are also conveyed through a growing range of magazine articles, some of which are seasonal, but always service oriented. Future oriented topics, such as technical developments in the field of alternative drive systems, play an increasingly important role. The encyclopaedia section is constantly being expanded and is growing, especially in the field of hybrid and fully electric vehicles.
Extensive added value - from the IAM for the IAM
In addition to the main target group of car drivers, "my-cardictionary.com” offers numerous added values for our industry: The participating partners and brands charge the service with their know-how and expertise - and in turn benefit from the strong presence of their brands, from the communication of the core messages to the end consumer - and thanks to the constantly growing reach - from the information and competence sovereignty.
In addition to the direct brand presence, also through freely usable profile pages, “my-cardictionary.com” will in future place an additional focus on the image development of the Independent Aftermarket with numerous interesting employers and fields of activity.
For the trade and workshops, the “car dictionary” offers both optimal argumentation support in customer discussions and an excellent first technical introduction and overview for their trainees of all years. Through close cooperation with our partner initiative "Qualität ist Mehrwert", additional synergies can be used and independent workshops can be offered attractive offers to support their work.
We would like to thank all partners involved for their extensive support of the joint project and look forward to further joint activities.