AAMPACT Partner Meeting of the business initiatives
At the annual meeting of the Marketing Managers for the two AAMPACT industry initiatives "my-cardictionary.com" and "Qualität ist Mehrwert" on June 21st, in Cologne, the focus was on the internationalisation of the two initiatives.
The good results of both initiatives in terms of the measures implemented and constantly increasing access were highlighted as well as the impressive relaunch of "mein-autolexikon.de" with all the new content on electromobility and the completely renewed website of “Qualität ist Mehrwert”.
Many thanks and a big compliment to the two agencies MSH&More and CGW who are responsible for the individual campaigns for over 10 years.
Looking ahead the focus is on internationalisation. "mein-autolexikon.de" will now get a Spanish presence after the English version, which has been running successfully for several years. A quality campaign similar to "Qualität ist Mehrwert” is to be successfully launched in the Polish market and the preparatory work for this will take place in the second half of the year.
As soon as the groundwork has been completed with the Polish marketing professionals of the AAMPACT members, a Polish version of the car dictionary will follow.
Things are moving forward. Thanks to all participants and the steering group for their committed and valuable support in the further development of the AAMPACT initiatives.